Tuesday, June 24, 2014

Dissecting the She-conomy

“You don’t have to be anti-man to be pro-woman.” ~Jane Galvin Lewis 

I was at a  conference last week where I heard about the power of the she-conomy. The reality is that there are two sides to this coin...wonderful is the fact that -
  • Globally, about 870 million women who have not previously participated in the mainstream economy will gain employment or start their own business by 2020. Most of these women – 822 million – will come from non-industrialized countries, while roughly 47 million will come from North America,Western Europe and Japan.
  • Women will be responsible for 19 Trillion in spending and 13 Tr in Earnings in 2016 in the US
  • Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the US financial wealth
At the same time it is perturbing to see that :
  • In developing economies women are 20 percent less likely than men to have an account at a formal financial institution and 17 percent less likely to have borrowed formally in the past year.
  • A study in India showed that, although accounts might be opened in the name of a woman, the decision-making authority around the use of those funds often lies with a male relative. The World Bank’s Gender at Work report (2014) asserts: “On virtually every global measure, women are more economically excluded than men.
I see this behavior in my Ma who was totally like an "ostrich with her head stuck in the sand" as far as her finances are concerned ...She was a housewife and in the past she let my father deal with all things taxes, finance and investing. Trying to learn a new skill (now that Bapa is gone) is hard for her.  However, I see the same behavior from my mother-in-law  who has worked all her life as a doctor - yet when it comes to banking, finances and investing -- she leaves it all to the man of the house. I remember her telling me, she just asks Baba for money when she needed it and he gave it to her ...so the point above by World Bank on the male having the decision making authority seems to ring true.
I believe there are 4 key barriers to women engaging more fully with finance and investing :
  • lack of time 
  • fear of numbers
  • lack of basic  financial education
  • off-putting attitudes and biases of  family members and society in general
I believe to overcome these barriers women need to :
  • Get Educated About Money - Take the time to learn about how money works, and about how different investments work. You can learn in bite sized bits, tackling a concept a day, until you feel comfortable with money, and with making money decisions. 
  • Fund your own retirement (take control)  If you have a job, make sure some of that money goes into a retirement account. If you do not have a job, talk to your partner about a spousal IRA - plan your retirement
  • Don't be Afraid -  Framing financial challenges as 'lessons learned' and planning for expected and unexpected life milestones can help build strength and confidence.
  • Frugality is not a cuss-word - It's Not About Being Cheap or being a cheapskate, a miser or a tightwad.  It's about having security and peace of mind by spending less than you make.  It's about knowing where you stand financially on a daily basis so you can make intelligent fiscal decisions. I budget, I coupon and I forecast our savings and spending at home just like I do at work. 
At the end of the day She-conomy is about empowerment and true financial freedom. It's about building the know-how to walk that walk towards independence (vs. talking it) which is an alien concept for so many women. So what is your financial strategy...if you could change one thing  today what would you change?

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